Bigger Boat boss gets on his bike

He is one of a team of seven riders set to cycle from Land’s End to John O’Groats in only seven days.

The Brighouse-based designer is raising much-needed funds for Child Brain Research (CBR), which provides support to the British Paediatric Neurology Association (BPNA).

“The route will see us cover an average of 126 miles per day – 13 miles a day more than the 2016 Tour de France. This is not a ride for the fainthearted.

“But it’s all in aid of a very worthy cause close to our hearts. Some of our other friends think we’re a little bonkers but there’s a fantastic sense of camaraderie within our lycra-clad team, so, if the weather holds out, I think we’ll really enjoy the whole experience – regardless of the chafing.”