It’s 123 years since the Echo went on sale as a broadsheet newspaper and throughout the decades it has aimed to provide its readers with the information and entertainment they demand.
That remains the aim, only from next Thursday the package will be dramatically different.
The easier-to handle tabloid size has proved a big hit with readers in trials. Brighter, more attractive, easier to find things ... just some of the reaction from readers who took part in our research.
The first issue, expected to top 56 pages, includes a number of new features which we feel sure you will enjoy. There are some great special offers, too, making your Echo even better value.
We believe that size really does matter and the compact, tabloid title is what our readers want.
It’s a new era for the Echo and for Brighouse. We think you’ll like it.