Superdrug has launched the world’s first-ever ‘sexercise’ music track designed to sync perfectly with calorie-burning sex sessions and encourage couples to work up a sweat between the sheets, and to help them improve their fitness levels.
The new track was created by a team of fitness experts who first developed a carefully choreographed sex routine to ensure optimum calorie burn and get the best bedroom workout.
Research by the company, which has a store in Brighouse, found that as well as burning the calories it also helped the confidence of individuals.
Speaking about the launch of the track, Caris Newson, head of retail health at Superdrug, said: “Over the years the many health benefits of sex have been well documented, from beating stress and relieving pain, to bringing couples together and boosting confidence, as well as, of course, as a form of aerobic exercise.
“We commissioned this track as a fun way to show the health benefits an energetic love-making session can have.
“It’s an easy way for couples to incorporate exercise into their daily routine, but just remember to always practise safe sex.
“Whether it’s advice on sexual health, family planning or weight management, our in-store healthcare experts at Superdrug are available to offer free advice to help customers with their health and well-being goals in 2015.”
The track is available to download free from the website www.superdrug.com and it is also available to stream free from Spotify.