Firm nets deal with Bantams

DEAL: MD of Yorkshire Payments James Howard with holds a shirt with Bradford City COO James Mason.
DEAL: MD of Yorkshire Payments James Howard with holds a shirt with Bradford City COO James Mason.

Brighouse-based card payment solutions provider, Yorkshire Payments, has signed a two-year deal to become the official training and travel wear sponsor at Bradford City Football Club.

The five-figure deal will see the firm become the League One club’s first ever training and travel wear sponsor.

Its branding will feature across the club’s first team training kit for the coming two seasons, as well as apparel worn for player travel and during pre-match warm up sessions.

Yorkshire Payments managing director, James Howard, said: “I am delighted to confirm our partnership with Bradford City for the coming two seasons.

“As a business with our roots firmly in Yorkshire, we’re committed to helping businesses across the county to thrive and contribute to the strengthening of our region’s economy by ensuring they can profit from the ever-increasing popularity of card payments in a way that’s much more cost effective than the high street banks.

“Our sponsorship of Bradford City is aligned with this way of thinking. We are proud to keep our investment within West Yorkshire to help to ensure that the club can continue to prosper, grow and generate both interest in, and footfall to, our region.”

James Mason, chief operating officer at Bradford City, said: “We have worked hard with James and his team to make this partnership work for both sides and we’re delighted to get it over the line. Our approach has always been to get to know our sponsors first and find out how we can both help each other.

“The two-year deal is a show of commitment and we are already looking at ways to work smarter with all our business operations.”