Scores of shoppers queued down a street for the opening of a new POUND shop in Brighouse.
More than 100 customers lined around the block waiting for the doors to open of a new Poundworld store in the town centre.
As the ribbon was cut to mark the official opening of the discount chain’s latest branch, bargain hunters poured into the shop, which has created 30 new jobs in the area and been praised by business leaders for helping boost the economy.
Area manager, Jamie Barley, said: “The response from Brighouse locals has been incredible and we can’t thank all our customers enough for their fantastic support.
“We had a brilliant opening weekend serving thousands of customers – we even had to order an extra delivery of stock to keep up with demand!”
Poundworld has opened at the former Peacock’s unit on King Street.
The store was the 229th store opened by the Yorkshire discounter and its first to open in Brighouse.
Steven Lord, from the Brighouse Business Initiative, said: “Brighouse is booming! This is the fifth new shop to open in recent months.”
Mr Lord said: “Things are looking good for Brighouse. We now have more retailers waiting for shop units than there are shops available.
“I’m glad another unit has been filled because once they start closing it’s a vicious downward spiral, as we’ve seen in other nearby towns.”
The Brighouse Business Initiative started in 2010 to boost the town’s economy during the recession and bring the people of the town together.
They organise local events and markets, including the 1940s weekend and the summer canal festival.