Brighouse cheese-monger and wine merchant Czerwiks has partnered up with one of its long standing customers to produce a free wine tasting course on YouTube which will help people find the wine that best suits their taste.
The idea was sparked when Czerwiks customer John Lightfoot, a director of a Brighouse manufacturing company, reflected on how much money he and nearly everyone he knew had wasted on trying wine they did not like.
“I thought it would be fun to produce a light hearted video series that would be targeted to those of us who had no idea about where to start,” he said.
“I immediately thought of my friends Martin and John at Czerwik in Brighouse who I knew could offer the advice in a friendly and lighted hearted way and, voila, the series was born.”
The videos take the form of John Murphy, Czerwiks manager, taking his co-host through the steps of how to find the ideal wine.
Mr Murphy said: “Nothing gives me greater pleasure, well nearly nothing, than being able to help someone that walks into Czerwiks discover a wine they love, and this video series will hopefully let me help people, not only from just around Brighouse but potentially worldwide.”
To watch the videos, visit www.youtube.com/user/WineMastery.