BRIGHOUSE businesses are joining forces to provide a range of leisure packages designed to attract visitors to the town and encourage people to make the most of the facilities on their doorstep.
The Prego Restaurant, Waterfront Lodge, Rokt Climbing Gym and other town centre businesses have spotted an opportunity to offer team building packages for local companies and weekend and leisure breaks based around climbing, canoeing, pampering, dancing and other activities.
Lidia Shinwell, of Prego Restaurant and Waterfront Lodge, said: “I grew up in Brighouse and I love the town. There is so much going on here and the town has so much potential to attract visitors.
“When I met up with Euan Noble and Leigh Topping from Rokt we realised how much scope there was for putting together tailor-made leisure packages which made use of the canal, the climbing gym and the other facilities within easy reach of Brighouse town centre.”
Lidia explained her ideas for the new venture to a recent meeting of Brighouse Business Initiative and a number of shop owners have now come on board with suggestions for flower-arranging, pampering, yoga, pottery painting and chocolate tasting.
“I am very impressed by the passion and enthusiasm the shop owners have shown for pulling together to promote the town.
Many businesses are feeling the squeeze at the moment and it is only by pooling our resources and encouraging people to come to Brighouse that we will be able to go forward.
“We do not have the big budgets to promote tourism associated with larger towns and cities so we have to do it ourselves.”
The Pennine Canoe Club recently moved into Brighouse and has been looking at ways of using the Calder and Hebble Navigation and the River Calder for leisure activities in conjunction with the Rokt Climbing Gym which occupies the former Sugden’s Mill.
Euan Noble of Rokt said there was already a lot of interest from the corporate sector in offering team building programmes for employees. “We are taking calls from companies across the north of England,” he said.
Lidia said the next step would be to organise a clean-up of the canal and waterfront to make them more attractive to visitors.