Bigger Boat boss gets on his bike

editorial image

Doug Main, joint founder and Creative Director of digital marketing agency The Bigger Boat, is preparing for one of the most gruelling challenges of his career.

He is one of a team of seven riders set to cycle from Land’s End to John O’Groats in only seven days.

The Brighouse-based designer is raising much-needed funds for Child Brain Research (CBR), which provides support to the British Paediatric Neurology Association (BPNA).

“The route will see us cover an average of 126 miles per day – 13 miles a day more than the 2016 Tour de France. This is not a ride for the fainthearted.

“But it’s all in aid of a very worthy cause close to our hearts. Some of our other friends think we’re a little bonkers but there’s a fantastic sense of camaraderie within our lycra-clad team, so, if the weather holds out, I think we’ll really enjoy the whole experience – regardless of the chafing.”