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Colourful poster from yesteryear will help promote the town for tomorrow

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OLYMPUS DIGITAL CAMERA

A specially-commissioned poster is doing its bit to advertise the 1940s weekend - and will be used to promote the town of Brighouse.

Cleckheaton artist Bruce Baillie has puts his talents to use in creating an iconic image that will be on display throughout the 1940s weekend and will be reproduced on limited edition mugs, posters and t-shirts.

He said: “I’ve always been interested in the art and illustration work of the commercial artists of yesteryear - anything from old cigarette packet design and book illustration to posters, showcards, old comics and packaging.

“I love stuff from the 1920s to the 1950s, the colours and the nostalgia. I particularly loved the adverts where men were men and had muscley arms sticking out from rolled up sleeves, cheerily waving a shovel in one hand and grasping a pint of Whitakers ‘Cock ‘O the North’ ale in the other! You just don’t get that level of attention to detail in most things today.”

Mr Baillie worked as an illustrator at the Telegraph and Argus in Bradford for many years. He said: “It was a pleasure to do the Brighouse poster which has been painted using designer’s gouache, a very opaque watercolour paint which graphic designers used to use for filling in areas that required a flat colour. Nowadays, of course, it’s all done with computers but ‘back when I wor a lad!’ there was a special skill to getting a flat wash!”

Steven Lord, of the Harrison Lord Gallery, who commissioned the railway-style poster said: “I think it’s a great image which we hope will become Brighouse’s trademark. We are hoping it will go up at Brighouse station to welcome visitors to the town.”

Also on display during the weekend will be a message from King George VI celebrating victory in the second world war and praising the ‘courage, endurance and enterprise’ of those involved in the fighting and on the home front.

Mr Lord said: “The message has great resonance with the aims of the 1940s weekend. We are not celebrating war but remembering the good things from the era - the community spirit, the make do and mend and the resolve to make the world a better and safer place to live. We will not forget the sacrifices made by people at that time.”

A remembrance service will be held in Commercial Street at 11am on Sunday.

 

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