VIDEO: Groom dressed as a pimp films hilarious awful rap video for his beloved wife

Is this tacky wedding video - filmed in partly in Poundland - the best, worst expression of love ever caught on camera?

Love-struck Matt Collins wanted to do something special for his wedding day bridegroom’s speech so he made an eye-opening pimp-style rap video.

Dressed in a garish red velvet pimp suit, zebra print hat and ginger wig Matt, 31, was filmed singing his heart out for his “snowflake” 28-year-old Melissa.

The videofeatures Matt spitting lyrics on top of bins, in the discount store Poundland and in an open field.

Matt, a teacher, unveiled his cringeworthy rap video at the wedding reception after his marriage to primary school teacher Melissa.