Sainsbury’s Brighouse has announced that it will give The Joseph Salmon Trust a year’s worth of fundraising and awareness support.
To celebrate the announcement, a launch day took place at the Brighouse store.
Helen Beresford, a representative from The Joseph Salmon Trust, was on hand to greet customers throughout the day. The store launched its fundraising for the new charity by raising £729 from The Big Bike Ride even held last month.
Store manager Dee O’Brien said: “We’ve had a great response from our customers this year, both through in-store and online votes. We’re delighted to have chosen a charity which touched many of our colleagues’ hearts. We will now be working closely with the charity to ensure they really benefit from being our local charity for the next 12 months.”
The Joseph Salmon Trust is a small charity which offers financial assistance to families whose child has died.
The retailer’s local charity scheme is now in its sixth year and gives customers the chance to vote for their favourite local charity to be considered to receive a year’s worth of support from their Sainsbury’s store.