Super fundraiser Louise Neill has spreadheaded a campaign which netted a staggering £200,000 for the Royal National Lifeboat Institution in just 12 months.
Louise, of Brighouse, is campaign manager for Yorkshire Building Society which is celebrating a bumper year of fundraising.
So successful was last year’s fundraising effort that the society is again supporting the RNLI in 2013 and launched its charity of the year campaign in the Bethel Street, Brighouse, branch last week.
Considering it is almost 100 miles to the coast, Brighouse people rallied to the cause, raising £527 in the Bethel Street branch.
Louise, aged 42, a former student at Brighouse Girls’ Grammar School, said: “There ia a lot of public affection for the RNLI and the lifesaving work they do.
“They are volunteers but they put their lives on the line whenever the call comes in. The support from our customers has been amazing.
“Staff at the Brighouse branch built up a lovely relationship with members of the Halifax RNLI branch. We had book sales, raffles and a very successful brass band concert.”
Louise lives with husband, George, at Bradford Road, Brighouse and has two children Luke, aged 18, and 13-year-old Sam, a pupil at Brighouse High School.
Kathryn Hall, manager at the Brighouse branch, said: “Our relationship with the RNLI has been a great success and we’re thrilled to be continuing it for another year to increase our total raised even further.
“The service provided by the RNLI at sea and inland is truly invaluable so I am proud that we are able to show our support once again for this charity.”
The branch will be holding fundraising activities and selling RNLI items throughout the year.
All money raised by staff and volunteers at the YBS in Brighouse will help the RNLI train more of its vital volunteer lifeboat crews and lifeguards.
Volunteer crews, who are on call 24 hours a day, are the backbone of the lifeboat service.
There are are more than 4,600 volunteer lifeboat crew members on the RNLI’s 236 stations areound the UK and Ireland and another 3,000 volunteer shore crew members who support them.
Catherine Kaye, corporate partnerships manager for the RNLI, said: “Charity of the year partnerships are very important to the RNLI as we rely on voluntary contributions to continue our lifesaving work.
“The Yorkshire Building Society smashed their £100,000 fundraising target four months early, doubling this amount by the end of the year.
“The extension of this partnership for a second year will provide a tremendous boost to funding our crew training programme, vital training that helps turn RNLI volunteers into lifesavers.”
The money was raised through the Yorkshire Building Society’s Charitable Foundation.