Brighouse glasses wearers are being invited to compete for the Spectacle Wearer of the Year 2013 title and a holiday to St Lucia.
Specsavers in Brighouse and anti-bullying charity Kidscape have teamed up for the competition.
Gareth Hart, store director at the Brighouse store, said: “We see so many people in the store who look absolutely amazing in their glasses.
“The competition gives us the opportunity to prove that glasses are fabulous at any age by celebrating the specs wearers right on our doorstep who wear them with pride and style.”
People can enter online at www.specsavers.co.uk/loveglasses, via Facebook, or at the store.
There are four age categories - 16-24; 25-39; 40-59 and 60+, plus a Facebook favourite voted for by the public.
A winner from each category will win a VIP makeover and will attend the grand final in London, where the overall winner will be announced.
For every entry £1 will be donated to Kidscape.