Oils perform for Millers

Steve Woolven at Millers Oils, Rastrick
Steve Woolven at Millers Oils, Rastrick

SPECIALISTS oil and lubricants manufacturer Millers Oils has reported strong UK sales for the last financial year.

The Rastrick based company has seen an eight per cent increase in sales across its entire product range, including lubricants and fuel additives.

The strong results mean Millers Oils is on track to reach its target of doubling revenue by 2015. It reported a record turnover of £25 million globally last year.

Growth has been attributed to the addition of new distributors and direct partnerships totalling nearly 1000 new accounts in the year. This was a combination of 561 new distributors and direct partnerships and 420 accounts returning to Millers Oils in the UK alone.

While sales in all areas have been particularly strong, the automotive and industrials have seen increased growth. With customers becoming more cost conscious of the fuel, the Ecomax additives and Trident grades saw increased sales.

A focus on nanotechnology has also helped drive the company’s success in the motorsport and automotive sectors. While nanotechnology is still relatively new to the oil industry, Millers Oils has challenged ‘believed wisdom’ about lubricants, their ingredients and resulting performance with regular new discoveries. This was compounded with the launch of the Nanodrive range of engine oils at the beginning of 2012.

The increase in sales and product development resulted in five new appointments made to both the sales and technical teams.

Joint managing director Steve Woollven said: “This growth is testament to the combined knowledge and experience of both our technical and sales teams. Developing products that help manufacturers, drivers and engineers to perform at their best is no mean feat, but we are committed to developing state-of-the-art products that meet the needs of modern engines and machines.”

He added: “Our client service continues to improve, especially because of our UK-based support services. This is why so many businesses keep coming back to us. The past few years have been difficult for most industries, but we are confident that we’ll continue to grow.”