Brighouse based The Lenny Agency has been appointed by Kaz Europe to implement a trade and consumer PR campaign for Braun.
The high profile UK launch will present the benefits of the new range of thermometers in relation to a child’s fever.
Emma Leonard, managing director at the LennyAgency, said: “Winning the Kaz account was a major milestone in our history, and we’re excited to get the campaign underway.
“We have extensive knowledge in this area and have built strong relationships with key media and bloggers, which will help to gain maximum coverage for the products.
“The technology featured in Braun’s new thermometers will certainly make an impact when we launch in September and we’re eager to see the coverage it receives.”
The Yorkshire based PR agency has also been given the added responsibility of being the central lead agency for the European campaign.
Julien Charrière, associate brand manager at Kaz Europe, said: “We saw a number of agencies but Lenny really stood out.
“They have extensive experience of launching brands and products into the nursery market.”