Chris tames a den of dragons

Open day at Ploughcroft Eco Roof Centre, Thornhills Beck Lane, Brighouse, he only eco roof centre in the north of England.'Pictured in front of the new green centre from left are mayor of Calderdale coun Keith Watson, MD Chris Hopkins and lead architect on the Eden Project, Michael Pawlyn
Open day at Ploughcroft Eco Roof Centre, Thornhills Beck Lane, Brighouse, he only eco roof centre in the north of England.'Pictured in front of the new green centre from left are mayor of Calderdale coun Keith Watson, MD Chris Hopkins and lead architect on the Eden Project, Michael Pawlyn

A BRIGHOUSE businessman has walked away from TV’s ‘Dragons Den’ with an investment of £120,000.

Chris Hopkins, managing director of Ploughcroft survived a battle of wits against the Dragons on Sunday night.

During the gruelling pitch for the BBC2 programme, Chris was asked on all aspects of his business model and what he wanted to put the Dragons hard earned cash towards.

Chris proved to be one of the most successful candidates to date with four Dragons wanting to be involved in his business.

But he selected Deborah Meaden and Theo Paphitis - who together take a 25 per cent stake in Ploughcroft in exchange for their funding.

His final choice of Dragons was important to Chris.

“Apart from their excellent reputation in the world of business, Deborah and Theo are trusted household names. This was very important to me, as I want Ploughcroft to become the household name of choice for solar and renewable energy installations.”

Ploughcroft is having its most successful year, with year-to-year sales for 2011 already up 100 per cent, and bookings for training courses increasing .

In the next few months he intends to open two more renewable energy training.

Chris is excited at the prospect of working with Deborah and Theo to drive his business forward and expand across the UK.

“It is fantastic to have had the opportunity to meet such successful entrepreneurs,” he said.

“Through their backing we’re looking forward to achieving major success with Ploughcroft in the renewable energy market,” he said.

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